KTVF old set, actual screen capture.
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KTVF new set, actual screen capture.
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.....There were few parameters set for the design - other than to give the show a "new look". The station had received many comments from viewers that the show could look better, but no one gave them a clear path to follow before Mr. Mendelowitz.
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KTVF old set, 1 shot.
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KTVF new set, 1 shot.
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.....
Three areas Kade focused his prime concern:
To rid the set of the vertical posts that often appeared to come through the heads of the reporters, or separated the co-anchors from each other
Give the news room a sense of place..."Alaska"
Give the anchors some definition by the lighting
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KTVF credits, actual screen capture.
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The solution:
The backdrop became a photograph / panorama of Alaskan, snow-covered mountains 6'-0" tall, 42'-0" wide printed at McCauley's Reprographics in Fairbanks, Alaska. Original artwork by Kade Mendelowitz
Re-hung and re-focused the lighting to give dimensionality to the anchors / reporters
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